Le Bertille

In search of a recognizable image capable of conveying the estate’s Vino Nobile di Montepulciano wines and their deep connection with the territory, the company commissioned a coral teamwork, orchestrated with attention to detail, sensitivity and lightness, through a balanced blend of all the elements involved in the project.

A visual narrative in which illustrator Lavinia Fagiuoli interpreted the landscape of Montepulciano and the Church of San Biagio, observing them from the estate during different hours of the day and through the changing seasons, in which a metaphorical walk in the vineyard from dust to dawn lasts the time of a vintage waiting for its harvest.

On the back labels, short poetic writings by Maddalena Giusto accompany the experience: an invitation to contemplation and slowness, in harmony with the natural rhythm of viticulture.

Completing the graphic identity is the artisanal touch of Eloisa Libera, who hand-crafted the calligraphy for the IGT wines.

Le Bertille new identity has been introduced during Vinitaly 2026. 

Designed for Le Bertille

2026